about

Gradient is a manufacturer and distributor of cosmetics, fragrances and household care products.

Gradient was founded in 1991, when Russia's consumer goods market was only beginning to develop. The company chose to focus on distribution—and it proved to be the right decision: today Gradient is one of the largest players in the FMCG market.

Over the years the company moved beyond distribution, creating its own brands and partnering with global manufacturers. Today the company's main focus is creating and developing brands for domestic and international markets.

Business Areas

Gradient combines expertise in distribution and owned-brand development across cosmetics, fragrances, hygiene products and household care.

Partnerships with international manufacturers allow the company to represent a broad portfolio of brands in Russia.

At the same time the company is developing its own portfolio, creating in-demand products shaped by current trends and market needs.